Zimmerman Tapped As Media Agency Of Record For Yuengling

Published by
The Street

By PR Newswire POTTSVILLE, Pa., Jan. 7, 2022 /PRNewswire/ –­ D.G. Yuengling & Son, Inc. announced today the hiring of Zimmerman Advertising as their media agency of record with the goal of driving consideration for the iconic brewery and brands. Work will commence immediately and will include strategic planning, business intelligence, media planning/buying, and hyper-local go-to-market deployment. Yuengling America’s Oldest Brewery ®, has been family-owned and operated since 1829. Currently in its 6 th generation of Yuengling family leadership, Yuengling is sold in 23 states. Millions of beer…

Read More