Why Companies Should Focus on Non-Consumer Data to Succeed

Published by
Grit Daily Newswire

Data is the most important product next year and in the years ahead. In the business world, companies are focused on one type as many feel it’s the secret to success: consumer data. But, although it’s not as “sexy,” the non-consumer data is what can actually help a business succeed and get a leg up on the competition. So, what types of non-consumer data matter? Nick Jordan, CEO & Founder of the world’s No. 1 data commerce platform Narrative (aka “The Shopify of Data”), revealed it’s everything from weather to pricing data that can make a huge difference. First, what is considered non-consumer …

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